(1138) Breathing Together: A Global Hashtag Analysis of #Lunghealth on Platform X (Formerly Twitter)

Introduction: The X platform has gained popularity in healthcare, with posts among physicians increasing by 112% over five years. Hashtag analysis of #LCSM and #Lungcancer on X showed a prevalence of information-sharing (64%) and support (29.1%) for conditions like lung cancer. In Pulmonology, #lunghealth is used for engagement, spreading awareness, and disseminating information on respiratory diseases, yet its impact remains unexplored. In this study, we aim to analyze #lunghealth by measuring outreach and quantitative engagement metrics associated with #lunghealth.

Methods: We conducted an analysis of #lunghealth posts over social media platform X (formerly Twitter) using Fedica, an analytic tool over 2 years from 1st May 2022 to 1st May 2024. This hashtag analysis studied quantitative metrics such as the number of posts, likes, views, and the user’s geographical distribution. Additionally, we analyzed co-occurring hashtags and prevalent themes in reposts.

Results: This hashtag analysis of #lunghealth for 2 years resulted in a total of 13,824 posts, out of these 7,735 were original posts and 5,738 were reposts. The study showed that these posts were generated by 6,100 active users producing over 80 million impressions. English was found to be the most predominant language used (97.5%) which garnered 1,116 replies and 19,006 likes. Geographical distribution showed the posts spanning across 105 countries. The top 10 countries with the highest number of posts were the USA, India, UK, Canada, Australia, Nigeria, Belgium, Netherlands, Switzerland, and Kenya. Co-occurring hashtags identified were #COPD, #COVID19, #Lungcancer, #Asthma, #Unionconf2023, #Worldlungday #keep breathing, and #Airpollution. The top 10 influencers for this hashtag include 6 Indian media outlets, 1 health company, 1 educational institution, 1 Arabic media outlet, and 1 American journalist. Prevalent themes in reposts were centered around universal access to lung care and early lung cancer screening.

Conclusions: This is the first study that provides a unique perspective on utilizing #lunghealth as a tool for global engagement in promoting lung health awareness and reaching various audiences across numerous countries.